Your Closest Branch to Every Customer
Salma provides a digital branch solution that delivers digital transformation for the retail banking sector. Salma is the first Arabic AI-powered personal assistant specialized in empowering retail banking, by reshaping the communication between banks and their customers.
How Salma Supports You
An Omnichannel Vision
Salma provides a one of a kind Arabic AI-powered digital branch experience. Salma is built on technologies developed by the Mawdoo3 artificial intelligence team to fundamentally transform the customer experience by enabling frictionless, 24/7 customer interactions across a variety of channels.
Salma Banking is a product developed by Mawdoo3 AI technology. Salma empowers financial institutions to accelerate their digital transformation journey and add value in a fast-moving digital Arab-speaking world. Based in Amman - Jordan, a team of dedicated AI specialists, business professionals, and Arabic language experts work together to develop this top-notch technology and deliver a seamless digital customer experience.
Your Banking Needs, Anytime, Anywhere
Accelerate Your Digital Transformation Journey with Salma
The majority of traffic on banking communication channels are FAQs. Let Salma handle them for you
Get responses to frequently asked questions about the bank's operations and services. With Salma, finding the nearest retail branches and ATMs has never been easier.
Complete bill payments for utilities, telecommunication and others
Why have your customers wait in line? Salma can transfer funds to a person, organization, or between your accounts
Complete payments to beneficiaries within the same bank or individuals and organizations in other banks.
Make payments and transfers between your bank’s accounts.
Allow your customers to start their banking journey online with Salma
Salma can help your customers manage their different cards easily
Check balances on checking, saving, and other accounts as well as credit cards details such as available credit, minimum payment, and credit limit.
Request a routing number for an account, including routing or swift numbers for domestic or international wire transfers.
Salma can guide your customers through financial advice and spending alerts
Notify when spending is over a specific amount for a category or merchant, or a balance is low in a deposit account.
Engage with your customers and let Salma notify them of the latest promotions and recommendations
Receive personalized, and proactive recommendations and offers for your bank’s products and services.
Apply for different types of accounts and submit as completed for approval or as lead generation for follow up with bank personnel.
Receive relevant merchant offers based on eligibility, location, and other variables.