Where AI meets
execution

Seamlessly integrating AI into the fabric of every business

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2018
Founded
MENA+
Region
24/7
AI Availability
About Us

About Salma.ai

We transform data into actionable understanding automating complex workflows and enhancing decision-making through human-centered AI solutions.

01

Human-Centered AI

Our solutions augment human capabilities, ensuring technology serves people and delivers tangible business impact.

02

Data to Decision

We bridge the gap between raw data and strategic action, enabling leaders to make faster, more informed decisions.

03

Intelligent Automation

We simplify complex operations, automate routine tasks, and free teams to focus on high-value activities.

04

Context-Aware Solutions

Our AI deeply understands business context, simplifying operations and amplifying human potential across every industry.

Our Story

The Journey So Far

From a bold ambition in Arabic AI to a full enterprise platform — a story of pioneering language understanding deeply rooted in Arabic culture.

The Spark2018

Founded With a Bold Ambition

Salma.ai was born to revolutionise Arabic Natural Language Processing and build the first truly advanced Arabic personal assistant.

The Goal

An Arabic Assistant Like No Other

Set out to create an assistant rivalling Siri and Alexa — but with far deeper understanding of Arabic language and culture.

Pioneering NLP

Mastering Arabic Nuance

Built technology that grasps Arabic context, dialect, and cultural references — among the most complex frontiers in AI.

Deep Understanding

Beyond Keywords

Systems that comprehend intent and meaning conversationally, not merely recognising words.

The FoundationToday

A Platform Built to Last

A specialised research initiative became the groundwork guiding every product we deliver today.

Foundational Principles

Our Core Values

Five principles form the core that powers everything we build — meaningful, ethical, and impactful AI.

CORE VALUES 5 PRINCIPLES Innovation Human-Centered Excellence Partnership Integrity
Pushing Boundaries

Innovation

Continuously advancing AI to build state-of-the-art solutions that transform industries.

Augmenting Potential

Human-Centered

AI that serves people first — amplifying human potential and delivering tangible impact.

Highest Standards

Excellence

Uncompromising quality in every solution, service, and client interaction.

Collaborative

Partnership

Long-term, collaborative relationships grounded in trust and shared success.

Ethical Responsibility

Integrity

Transparency, honesty, and ethical responsibility in every action we take.

Complete Solution Portfolio

Core Services

A comprehensive suite of specialised AI and digital solutions, organised across three practice areas.

AI & IntelligenceGenerative AI · NLP · Analytics
01

AI Virtual Assistant

24/7 GenAI-powered banking & enterprise assistant across every channel.

Learn more →
02

AI Document Center

Automated document management & intelligent processing at scale.

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03

AI Customer Voice

Multi-channel feedback analytics & real-time sentiment insights.

Learn more →
04

AI Testing Suite

Auto-generates comprehensive test cases from your documents.

Learn more →
Digital & AutomationLow-Code · Onboarding · Apps
05

Digital Onboarding

AI-powered, end-to-end customer onboarding journeys.

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06

Appian Services

Low-code process automation & enterprise integration.

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07

Web & Mobile

Flutter, native Android & iOS, UI/UX, responsive platforms.

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08

Cybersecurity & GRC

GRC, offensive security, secure dev & managed CISO.

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Core Service / 24/7 GenAI-Powered

AI Virtual Assistant

A powerful digital helper for bank and enterprise customers Generative AI delivering instant, personalized responses across all channels, 24/7.

01

24/7 Availability

Always On

Always accessible across multiple channels, reducing wait times and improving customer satisfaction around the clock.

02

Continuous Learning

AI Evolution

Evolves through every interaction, providing increasingly personalized and accurate support over time.

03

Comprehensive Coverage

Full Service

Covers account details, loyalty programs, payment services, card services, loan information, and instant customer support.

Business Benefits
Reduces Workload Enhances 24/7 Availability Personalized Responses
Core Service / Intelligent Document Management

AI Document Center

An intelligent platform that automates document management, processing, and understanding transforming documents into actionable intelligence.

Document Lifecycle / 5-Stage Intelligent Flow
Stage 01
Read
Ingest documents from multiple sources and formats.
Stage 02
Classify
Automatically categorise every document type.
Stage 03
Extract
Pull out the key data fields that matter.
Stage 04
Validate
Verify accuracy and flag exceptions.
Stage 05
Act
Trigger automated downstream actions.
Supported Document Types
Forms Contracts ID Documents Invoices Reports Agreements
Key Benefits
  • ◆ Reduces manual effort significantly
  • ◆ Minimizes processing errors
  • ◆ Accelerates document operations
  • ◆ Centralizes workflows
Core Service / Multi-Channel Feedback Analytics

AI Customer Voice

Analyzes customer feedback from all channels  reviews, surveys, call transcripts, and social media transforming unstructured data into actionable insights.

Proactive

Early Issue Detection

Identify emerging trends and potential issues before they escalate into larger problems.

› Real-time monitoring
Insights

Satisfaction Drivers

Discover what truly influences customer satisfaction and loyalty across all service touchpoints.

› Sentiment analysis
Analytics

Performance Comparison

Benchmark performance across different branches, channels, or service points using comparative analytics.

› Cross-channel comparison
Speed

Faster Decision-Making

Make confident, data-driven decisions based on genuine, real-time customer input and sentiment analysis.

› Real-time insights
Sentiment AnalysisOverview · Last 30 days
12K
Total Reviews
85% Positive 10% Neutral 5% Negative
85%
Positive
10%
Neutral
5%
Negative
Core Service / Automated Test Case Generation

AI Testing Suite

Automates the creation of comprehensive test cases from uploaded documents  saving time, ensuring thorough testing coverage, and enabling teams to deliver with confidence.

How It Works / 4-Step Automated Process
1

Upload

Submit Documents

Submit product or service documents in PDF or Word format. Multiple formats.

2

Analyze

AI Processing

AI analyzes content to understand requirements and specifications. Smart analysis.

3

Generate

Test Creation

AI creates comprehensive test cases covering all key quality areas. Automated generation.

4

Execute

Ready to Use

Each test case includes step-by-step instructions and expected results. Immediate execution.

Key Features / Comprehensive Testing
PRODUCT-LEVEL TESTING SUPPORTS BOTH PRODUCT-LEVEL AND TECHNICAL TESTING
TIME EFFICIENCY REDUCES QA EFFORT AND TIME-TO-RELEASE
QUALITY ASSURANCE IMPROVES PRODUCT RELIABILITY AND CONFIDENCE
Core Service / AI-Powered End-to-End Journeys

Digital Onboarding

Enable organisations to acquire, verify, and onboard customers through a fully digital, AI-powered journey reducing time to onboard and enhancing customer experience.

Key Capabilities
1

AI-Powered Identity Verification

Document capture & verification

2

Automated Compliance Checks

Eligibility & regulatory checks

3

Seamless Integration

Core banking & government systems

4

Digital Journey

Application to activation

5

Configurable Workflows

Product types & regulations

Business Benefits

Time Reduction

Reduces time to onboard from days to minutes.

Compliance

Improves regulatory compliance and auditability.

Experience

Enhances customer experience through frictionless process.

Cost Reduction

Reduces operational costs associated with manual onboarding.

Core Service / Low-Code Process Automation

Appian Services

We leverage the Appian low-code platform to rapidly design, automate, and optimise complex business processes accelerating digital transformation with minimal development effort.

Key Capabilities
01 · END TO END

Workflow Automation

End to end workflow and process automation for complex business processes.

› Seamless integration
02 · LOW CODE

Rapid Development

Rapid application development using low code for faster deployment.

› Minimal coding required
03 · API

System Integration

Integration with core systems, APIs, and third-party platforms.

› Seamless connectivity
Additional Capabilities & Business Value
Case management & business rules
Process optimization & monitoring
Enterprise-grade governance
Agility to adapt to changes
Cost Reduction

Significant reduction in manual processes

Faster Deployment

vs. traditional development

Core Service / High-Performance Applications

Web & Mobile Development

We design and develop high-performance web and mobile applications that deliver seamless user experiences and drive measurable business outcomes.

Key Capabilities
Flutter, Ionic

Cross-Platform Mobile

.NET, React

Custom Web Apps

User-Centric

UI/UX Design

System Integration

API Development

Scalable Architecture

Cloud-Native

Ongoing Support

Performance Optimization

Business Value
✦

Faster Time-to-Market

Agile delivery approach

✦

Consistent Experience

Across all channels

✦

Scalable Solutions

Grows with your business

✦

Enhanced Engagement

Better digital presence

Core Service / Enterprise Security & Compliance

Cybersecurity & GRC

Helping organisations build secure, compliant, and resilient digital ecosystems combining global best practices with practical, hands-on security expertise.

01

Governance, Risk & Compliance (GRC)

NIST / ISO 27001

NIST, ISO 27001, COBIT framework alignment • Risk assessment & mitigation strategies • Compliance readiness & gap analysis.

› Security policy design & governance structuring
02

Offensive Security

Penetration Testing

Web, Mobile & API penetration testing • Infrastructure & network security assessments • Red Team simulations.

› Internal environment & Active Directory assessments
03

Secure Development & Testing

DevSecOps

Secure code review & design-level security consultation • Threat modeling for applications & system architectures.

› Penetration Testing as a Service (PTaaS)
04

Strategic & Managed Security

vCISO

Virtual CISO (vCISO) — strategic security leadership on demand • Managed GRC for continuous compliance oversight.

› Security strategy & multi-year roadmap planning
Comprehensive Security
Regulatory Compliance
Risk Mitigation
Expert Support
Enterprise-Grade Technologies

Our Technology Stack

A layered architecture — from the experiences your users touch down to the cloud foundation that powers them.

LAYER 01Experience LayerWeb & mobile interfaces
React logoReact
Flutter logoFlutter
Android logoAndroid
iOS logoiOS
AI
LAYER 02Intelligence LayerGenerative AI, NLP & ML
Vertex AI logoVertex AI
Oracle AI
⋮
LAYER 03Automation LayerLow-code process orchestration
AAppian
BPMWorkflow Engine
⋮
LAYER 04Cloud & PlatformScalable, secure foundation
Google Cloud logoGoogle Cloud
.NET logo.NET
Microsoft
Enterprise-Grade Infrastructure
Security-First Architecture
Seamless Integration
Our Partners

Trusted By

Proud to partner with leading organisations across government, financial, and corporate sectors — driving digital excellence and measurable transformation.

Government & Public Sector
RC
Royal Commission for AlUla
Government · KSA
JR
Jordanian Royal Court
Government · Jordan
GJ
Government of Jordan
Public Sector · Jordan
Corporate & Financial
JK
Jordan Kuwait Bank
Banking · Jordan
BA
Bank Albilad
Banking · KSA
EX
Expro Energy Services
Energy · Global
Why Salma.ai

Built on Strength, Driven by Trust

The qualities that make Salma.ai the partner of choice for AI-powered transformation across the MENA region.

Proven Reliability

A trusted record of delivering secure, regulated platforms for enterprise and national-scale initiatives.

Dependable Delivery

Deep Expertise

Specialised knowledge in Arabic NLP, financial services, and government-grade digital ecosystems.

Domain Mastery

Continuous Innovation

Constantly advancing AI to keep our clients ahead with cutting-edge, future-ready solutions.

State of the Art

Human-Centered

Technology designed to augment people — enhancing teams, not replacing them.

People First

End-to-End Portfolio

From virtual assistants to cybersecurity — a complete suite under a single, accountable partner.

One Partner

Customer-Centric

Long-term partnerships built around your goals, with support that stays close at every step.

Shared Success